Skills | Corporate Strategy | Leadership | Business Development

Key Skill Areas

Fiona’s business philosophy is that organisational success is based upon influential Leadership, combined with a clear Corporate Strategy and a commitment to strong Corporate Governance. Her vast International and Multinational Expertise across the areas of Business Development, Organisational Realignment and Financial Management enables her to offer a unique contribution to any enterprise.

Significant involvement in setting the strategic direction of several organisations.
Key driver of several strategic initiatives including:
- Fund raising strategy
- Recruitment of a CEO
- Organisational structuring and related policy development
- Risk management strategy

Influential leader enabling team cohesion in the pursuit of a shared vision and development of business resilience.
A bottom line strategist with a commercial track record in simultaneous revenue growth and margin improvement and strong capability in assessing ROI.
Revamped direct marketing strategies resulting in $2 mill savings while maintaining revenue generation.

Awarded GE “Manager of the Quarter” for leadership of product relaunch, nominated by cross-functional project team including direct reports. Project utilised as GE best practice case study.

Fellow of the Australian Institute of Management.
Graduate member of the Australian Institute of Company Directors.
Strong personal commitment to the highest standard of corporate conduct and personal ethics.
Keen awareness and interest in issues associated with social and environmental responsibility.

Experienced in the implementation of policies and procedures across multi-disciplines ensuring appropriate controls from a governance perspective.

Innovative business development and revenue generation skills.
Effective negotiator and influencer while cultivating and maintaining diverse key stakeholder relationships.
Ability to operate analytically and pragmatically in the identification and evaluation of significant opportunities.
Developed and implemented new business strategy delivering £1.5 mill revenue and lifting success rate to 75%. Achieved new business profitability 10% above target and 14% above company average.
Negotiated major sponsorship deal through to final contract, increasing revenue 38% and profitability 54%.
Managed product relaunch delivering incremental sales and increased penetration (20% above plan) winning the Australian Direct Marketing Association (ADMA) Effectiveness Award.
Developed direct mail pilot with key stakeholder to drive customer acquisition and retention.

Holds degree qualifications in commerce and previously qualified as a chartered accountant with five years audit and taxation experience in a ‘big 4’ firm.
Demonstrated business acumen in the identification and development of incremental revenue opportunities while improving existing profit margins.
Extremely proficient in the evaluation of complex information and the development of innovative solutions.

Significant expertise in developing and managing budgets and forecasts and ongoing reviews of financial performance.

Organisational realignment to sustain business resilience maximising efficiency and effectiveness while ensuring appropriate governance.
Extensive process improvement and project management skills in driving strategic and operational organisational change.
Restructured multi-functional departments to deliver organisational growth objectives and best practice in process management, reducing salary costs by up to 25%.

Developed and implemented credible corporate communications and brand capability for various organisations.

Executive management experience derived from major multinationals both locally and internationally.
Extensive experience in driving strategic change in highly competitive environments.
Managed and delivered revenue and expenditure budgets in excess of $3 billion and $10 mill respectively.