Organisational Realignment
Do you have the most efficient marketing and new business policies and processes in place? Have you identified any leakage? Is your structure aligned to you strategy? What are your in-house resource requirements?
- Process & policy development
- Strategy workshop facilitation
- Resource Assessment
- Panel interview participation
- Supplier sourcing & evaluation
In Practice
Communication and clarity
Little inter-departmental communication combined with lack of role clarity and no clear processes resulted in operational inefficiencies, duplication of effort and at times conflicting objectives.
- Actions
- Developed and implemented position descriptions, KPIs, development plans and regular reviews for all team members.
- Implemented training programme on leadership.
- Implemented innovation forums.
- Implemented annual strategic workshop for all team members.
- Identified and documented all business processes and policies and procedures.
- Outcomes
- Significantly improved the management capability.
- Developed team culture of commitment to continuous improvement and created ownership of business by department managers.
- Maximised the outcomes/revenue generation of external programmes by involving all departments.
- Testimonial
Fiona swiftly identified inefficiencies and confusion across our varying work groups. Her professionalism in developing and implementing strategies to improve this was inspirational and educational. Fiona shone as a mentor, motivating and empowering and where needed, providing up-skilling opportunities. Fiona’s ability to realise her team’s individual strengths and utilise them productively, as well as identifying her team’s weakness’s and addressing them constructively, was a rare and inspiring skill that I admire and strive to replicate.
Belinda TullockEvents Manager Brisbane Lions AFC
One of Fiona’s great strengths is that she is able to encourage the team to take ownership of its own dynamics and of aligning its actions to support and achieve business goals. We became driven, interactive and results focused. Fiona’s leadership created a high level of team morale. We were out to challenge ourselves and felt confident in questioning the status quo in order to achieve the best for the organisation.
Mike SchofieldMerchandising Manger Brisbane Lions AFC
Operational Inefficiencies
Departments structured around functional roles creating multiple handling of tasks and lack of clear ownership.
- Actions
- Restructured marketing and research functions to align to product and customer segments.
- Outcomes
- Reduced salary costs by 25%.
- Delivered best practice in process management.
- Increase overall productivity.
- Testimonial
Change is hard and no more so than in operationalising business strategy. Fiona is a rare breed of commercial marketer who can deliver tangible business results in the present while building organisational capability that will ensure the results are sustainable in the future.
Louis HawkeManaging Director PSM- ANZ Bank